Music Marketing

 Reflection 

    The first step of the music marketing project was doing research and finding our case studies.While doing the case studies we chose two record labels that have signed a lot of pop artists, which was our genre, so we chose Columbia Records and RCA records. Our four artists were Harry Styles, Chris Brown, Tate Mcrae, and Tyler the creator. Studying their marketing, history and distribution plans helped play a large role in the way we presented our artist. We took bits and pieces of each artist to get the general idea of ours.

    While we were brainstorming the first thing we did was come up with the music video. We knew we wanted to keep the storyline similar to the song which represents the girl he falls in love with during the video and is almost like his muse. He starts off struggling with what to write his song about and struggles with confidence on stage. When he met the girl he wrote the song, Electric Feel about her and when he saw her in the audience all his fears went away. The song and the video built up the tension between them. The filming was super smooth and all our actors helped and understood what we needed.

    Because of our case studies and we saw the way Tate Mcrae was able to blow up on tik Tok and build her career from there we relied a lot on social media presence to get our artist out there. Because of this we didn't think to take other aspects of marketing into consideration. We mainly focused on Tik Tok trends, snippets, and instagram lives, which can all be beneficial to an artist but after our presentation and feedback we learned that this can’t be the only way to present an upcoming artist and building a career from this is not guaranteed which is why it shouldn't have been our first resort. While it was not guaranteed it still plays a major role in artist today and through our instagram we were able to capture the artists personality a little bit.

    During the duration of the project I learned a lot about time management. In order to complete this project correctly you had to space it out and do things over time rather than just the night before where it is all rushed. I also learned about all the factors that play into an artist's success. A lot is ‘behind the scenes’ work such as the marketing and distribution plans. I plan to take a lot of the things I learned from my campaign and all the other campaigns and presentations created into perfecting my Cambridge portfolio project.